Tuesday, October 14, 2014

Protecting the Internet and the Selling of Your Personal Information


Over the past year, a huge amount of attention has been paid to government snooping, and to the bulk collection and storage of vast amounts of raw data in the name of national security. What many of us don't know is that a much greater and more immediate threat to our privacy is coming from thousands of companies we've probably never heard of, in the
name of commerce.

They're called data brokers, and they are collecting, analyzing and packaging some of our most sensitive personal information and selling it — to each other, to advertisers, even to the government, often without our direct knowledge.

Today we are giving up more and more private information online without knowing that it's being harvested, personalized and sold — our likes and dislikes, our closest friends, our bad habits, even our daily movements, both on- and offline.

Be smart on the Internet.  Learn more from this 60 Minutes segment: “The Data Brokers - Selling Your Personal Information.”

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